Trail Born
is our brand promise and campaign to connect our brands into a singular MTB-A promise.
In doing so, we will leverage the strength of individual brands, to increase the stature of the whole of Shimano’s MTB offering.
Embargo Dates
Do Not Share Until:
1: Thursday, June 5, 2025
2: Thursday, June 19, 2025
3: Thursday, June 19, 2025
Group Sets (MTB)
Get a FREE Lazer Jackal KinetiCore Helmet
When you purchase our newest groupset, you’ll receive the award-winning Jackal helmet, built for MTB protection and comfort.
Upgrade Kit
(MTB)
Wheel Sets
(MTB)
Group Sets (Road)
Helmet
Eyewear
Shoes
HALF THE PRICE. ALL THE PERFORMANCE
PRO