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Trail Born is our brand promise and campaign to connect our brands into a singular MTB-A promise.
In doing so, we will leverage the strength of individual brands, to increase the stature of the whole of Shimano’s MTB offering.

Embargo Dates

Do Not Share Until:

1: Thursday, June 5, 2025

2: Thursday, June 19, 2025

3: Thursday, June 19, 2025


 

Group Sets (MTB)

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Get a FREE Lazer Jackal KinetiCore Helmet

When you purchase our newest groupset, you’ll receive the award-winning Jackal helmet, built for MTB protection and comfort.

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Upgrade Kit  (MTB)

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Wheel Sets  (MTB)

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Helmet

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Eyewear

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Shoes

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PRO

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HALF THE PRICE. ALL THE PERFORMANCE

 Get 50% OFF on Saddles, Seat Posts, Handlebars, Handle Posts, Bags, and Tools.

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